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Clear Differentiation

The Eurocell strategy is to continue to grow sales and profits above market growth through leadership in products, operations, sales, marketing and distribution. It intends to leverage the Eurocell brand and the advantages that its vertically integrated business model with local distribution offers over its competitors. The Directors believe that its employees and its culture are at the heart of its success and the company intends to continue development of both in the future.

The corporate strategy aims to deliver growth in three ways: to continue to increase sales growth; to improve margins through continued operational improvements; and to consider bolt-on acquisitions as and when appropriate.

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