Home Improvement And The Highlands
3 August 2016
With the summer fitfully upon us, we are in the middle of the season of the Highland Games, the traditional athletics and cultural events where the flower of Scottish man- and womanhood tests itself in feats of strength, agility and technique; and in music and dance. The Cowal Highland Gathering – the largest of all the games in Scotland – features 3,500 competitors, attracts up to 20,000 visitors and takes place in a few short weeks on August 25th – 27th.
The games as known today are largely a Victorian creation; yet such contests have taken place over the centuries whereby rival clans vied in their prowess in music, athletics and more martial pursuits featuring the claidheamh-mór – the claymore or broadsword – or dirk. Perhaps the signature ‘heavy’ event of the Highland Games is Tossing the Caber. While many will be familiar with the broad principal – launching a log end-over-end – the detail will elude most.
Tossing the caber is said to originate in ancient times when denizens of the north lands would throw logs in order to cross narrow ravines. The regulation caber – cabar is the old Gaelic for a wooden beam – is generally made of larch, is 19 ½“ long and weighs 175 pounds. The competitor is known as the ‘thrower’. The thrower’s objective is to upheave the caber sufficiently that not only does it tip end-over-end, but also that the end initially in the hands faces away in the 12 O’clock position. A clean toss scores accordingly, while fewer points are awarded for partial throws or tosses that pitch back towards the throw.
All fine and dandy, you might say, but what in the name of David Livingstone, Denis Law and John Laurie has this got to do with Eurocell?
Well, ‘tossing the timber’ is the theme of our new promotional campaign surrounding our Roomline range of timber-style architrave and skirting mouldings. The campaign – featuring an iconic tosser of the caber – encourages homeowners and housebuilders alike to ‘toss out the timber’ in the favour of our ultra-low maintenance PVC equivalents. Using Roomline products cuts out the sanding, cutting and painting of timber skirting boards and architraves and do not require traditional mitres.
Instead, an innovative corner moulding system means only square cuts are ever required so the system takes half the time to fit compared to conventional timber products. Being PVC-U, Roomline is very low-maintenance, impact resistant – compared to softwoods – and can make a contribution to flood resilience; not being subject to twisting, swelling, shrinking, rotting or warping following immersion.
Manufactured entirely from recycled PVC-U for minimal environmental impact, Roomline products are robust, durable and look like traditional products but never need painting. Built to take all the knocks and bumps that a busy home or office entails, they are guaranteed for a period of 10-years against discolouration, warping and cracking.
For a calendar of upcoming Highland Games in 2016, follow www.shga.co.uk/visitor-events.php; while find out how Roomline can help you to “toss out the timber” here: http://www.eurocell.co.uk/homeowners/interior-products/skirting-boards
For more on UPVC skirting boards and architraves visit our roomline pages here.