Eurocell has increased choice for its customers again with the launch of two sophisticated new colours in the Eurologik profile range, which look set to be an instant hit with discerning homeowners.

The new Irish Oak and White Ash woodgrain finishes have been selected following feedback from customers, supported by research conducted amongst Eurocell’s own 500-strong workforce based at its Alfreton HQ.

A clear winner externally and internally was Irish Oak, preferred because of its natural, smooth woodgrain tones. The results indicated that the majority of respondents preferred the subtle colour of Irish Oak to more traditional woodgrain foils.  What’s more, Eurocell has developed its own unique matching profile colour, so customers are assured of the best possible aesthetics at all times, even when windows are open!

The new colour is available as a stock item on Eurologik Ovolo, as well as the Eurocell Vertical Sliding Sash profile system. The launch of Irish Oak coincides with exciting new design improvements to the company’s market leading vertical slider which, in combination with the new colours, will present fabricators with superb opportunities to sell this high-value window.

Customers who like the look of white painted timber windows, but want all the benefits of low maintenance, thermally efficient PVC-U, will delight at the launch of the new White Ash finish, which offers a luxurious deep painted woodgrain appearance.

Eurologik is one of the few profile systems to offer White Ash on both faces as standard, to give Eurocell fabricators a competitive edge.  The profiles are being introduced in this specification to meet the visual aspirations of homeowners who want the textured appearance of a timber window, but without any ongoing maintenance issues.

“Our research with both customers and staff, clearly identified Irish Oak and White Ash as winning colours,” explains Chris Coxon, Marketing Manager at Eurocell. “Both offer homeowners a distinctive, sophisticated look and we are expecting high demand for these exciting new colours.”

The Eurologik profile system already offers one of the largest ranges of colours available from stock in the industry, including white, cream, grey, Golden Oak and Rosewood.
Eurocell is supporting the launch with new Eurologik consumer literature aimed at helping fabricators generate and convert new business opportunities.

The new colours are the latest in a series of Eurologik system developments introduced this year, which have included a new PCE gasket system and PVC-U Thermal Inserts, with more improvements earmarked for early 2010.

For further information on the new Irish Oak and White Ash colours, visit www.eurocell.co.uk/ovolo or call the customer services team on 0800 988 3049.

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