Roomline has been specially designed for hassle-free, fast fitting with ultra-low maintenance – a giant step forward for installers, DIY’ers and homeowners.

The system creates a perfect finish every time by avoiding the time-consuming process of having to sand and paint timber or MDF alternatives.  A series of clever joints and trims simply slot together to form perfect 90 degree angles for architraves and skirting – minimising the tricky and laborious task of mitring corners.

Once installed, Roomline provides a durable and scratch resistant surface that solves the age-old tedium of having to carry out regular maintenance and re-painting on timber or MDF room trims.

That means an end to continually having to repair bumps and knocks or the impossible task of painting over knots in the timber that have begun to ‘weep’ and form discolorations on the paint surface. All that is needed with Roomline is a wipe over with a damp cloth to restore its pristine appearance.

Roomline can be fixed in up to half the time of traditional skirting or architrave using everyday contact adhesives – drilling or screwing is no longer needed. A PVC-U gasket improves air tightness and reduces uncomfortable draughts for homeowners, whilst the space behind the gasket can be used as a neat cable tidy solution for low-voltages cables.

The easy to fit design of Roomline means that specialist trades are not required during installation, which will prove a huge advantage to trade customers on social housing refurbishment programmes, domestic house extensions or installing one of the 180,000 forecasted new conservatories in the UK.

“Roomline saves a huge amount of time for installers and contractors,” said Chris Coxon, Marketing Manager of Eurocell. “That means they can get the job done quicker and more efficiently, which can make all the difference to margins. Homeowners will appreciate the benefits of Roomline, too, as it requires no painting or maintenance, which means no mess – welcome news for anyone that has ever tried to gloss paint timber or MDF skirting!”

Roomline is offered in traditional White Satin, English Oak, Golden Oak and Rosewood finishes. The 100mm high Taurus style board is made from recycled PVC-U, making it equal to timber in terms of sustainability.

All 100-plus Eurocell Building Plastics branches stock Roomline. Each branch carries a complete set of sales support material to illustrate the benefits of the system, including product sample boxes, in-branch POS, along with a features and benefits in-store DVD.

That’s because the new branch stocks over 3,800 building plastics products, ensuring customers can always find the items they need.

Famous for its Kendal Mint Cake, Eurocell chose an appropriate address for its new branch – Mintsfeet Industrial Estate, just of the main A6 Shap Road!

The latest opening means Eurocell now has a branch in the North and South of Cumbria. The existing Carlisle branch services the Northern parts of the county, whilst Kendal has already dramatically improved availability and service for customers in the South.

“We have a wide customer base in Cumbria and opening our branch in Kendal demonstrates our commitment to providing the best possible service and availability,” said Derek Gachagan, Eurocell Building Plastics Divisional Manager – Scotland. “We are committed to meeting the needs of customers in the county and this latest opening is part of our ongoing improvements.”

Eurocell manufactures the majority of the 3,800 plus building plastics products now stocked in Kendal and at each of its other 95-plus branches throughout the UK. That means customers gain all the benefits of buying direct from the manufacturer – including unbeatable value and excellent service levels.

Manufacturing its own products means that Eurocell can check quality at every stage of the production process, too. That means more consistent quality assurance, which is demonstrated with market leading guarantees, such as all white profiles from Eurocell carrying a 20-year colour fastness guarantee.*

The Kendal branch features a trade counter area displaying a full range of essential products. This includes roofline, window finishing trims and conservatory roofs, as well as a range of tools and accessories.

The branch opened at the beginning of October and has already picked up several new trade account customers, as well as an encouraging level of passing trade.

Opening times are: 8am – 5pm, Monday to Friday and 8am to 12 noon on Saturdays.

Customers who wish to take advantage of the extensive range of products available can visit the new branch at: Mintsfeet Road, Mintsfeet Industrial Estate, Kendal, LA9 6LU.

Alternatively, call the branch on  01539 731330, or visit www.rooflineonline.co.uk to arrange delivery (all orders over £50 ex vat are delivered free of charge).

Robertson Timberkit, one of the country’s largest timber frame manufacturers, designs, manufactures, supplies and erects timber frame structures, servicing constructions companies, self-builders and national housebuilders across the UK.

The company chose Eurocell because its 100 branch network was able to make deliveries direct to site, whichever part of the country its skilled craftsmen are working. This extends from the Eurocell branch in Inverness, Scotland down to Torquay in the South-West.

This coverage in the regions in which it operates proved to be a huge benefit as Robertson Timberkit simply sends a schedule to Eurocell, which then arranges direct to site deliveries from its nearest branch. This allows Robertson craftsmen to concentrate on assembling the timber structure rather than having to worry about sourcing roofline components.

Each Eurocell branch stocks over 3,800 building plastic products, ensuring customers of excellent service levels.

Eurocell manufactures the majority of products offered through its branch network. This gives both companies full control over quality at every stage of the process, as well as ensuring better value for money for customers.

All Eurocell roofline products are manufactured in a quality assured production process and white roofline profiles carry a 20-year guarantee against discolouration, warping and cracking.*

“We are delighted with the service and quality we receive from Eurocell”, explained Gary Black, Operations Director at Robertson Timberkit. “Its nationwide branch network means that we get local deliveries whichever part of the country our teams are working and we are fully confident that the deliveries will be there when Eurocell says they will.”

Robertson Timberkit structures allow developers to achieve a weathertight envelope within days. This means work inside the building can begin much sooner than traditional build methods as well as creating a much more sustainable development with a smaller carbon footprint. Due to the strength of its engineered timber, the resulting buildings benefit from large, open internal spaces that maximise natural light.

Gary Driscoll, Business Development Manager at Eurocell Building Plastics, explains: “Robertson Timberkit has demonstrated that the benefits of sourcing from our branch network extend across all sectors of the market. Timber kit structures really do offer stunning, energy efficient buildings and we are delighted to be part of their creation.”

For more information about Robertson Timberkit products, visit: www.timberkit.co.uk or call 01343 549786.

To find out how Eurocell can help your business or to find you nearest Eurocell Building Plastics’ branch, visit: www.eurocell.co.uk. Alternatively, call the customer services team on 0800 988 3049.