Eurocell Expands Through Acquisition of Alunet Group
Building on its leading position in the UK home improvement market, Derbyshire-based Eurocell has expanded its residential aluminium systems and composite door offering through the major acquisition of Alunet Group and its fast-growing stable of home improvement brands.
The acquisition marks a key moment in Eurocell’s ambitious 5-year strategy to grow the business to £500M in revenue. One of the strategic pillars of this strategy is to cement Eurocell’s position as the trade’s preferred choice in all markets and segments it serves, and the addition of Alunet Group’s teams, products, and services is a significant milestone towards achieving it.
The acquisition enables Eurocell to expand its renowned manufacturing and distribution capabilities with premium quality aluminum window and door profiles, components for the fabrication of residential garage doors, and expanded production of solid timber-core composite doors.
It positions Eurocell as a leading composite door supplier, now providing a full range of foam-filled and solid timber-core, alongside its PVC panel doors. It also marks Eurocell’s entry into the aluminium garage door market, further expanding its comprehensive home improvement product offering for its partners.
Eurocell is the leading UK manufacturer, distributor, and recycler of PVC-U windows, doors, and building products with over 200 branches across the UK, offering a wide range of products for home renovations and new build projects. This includes more than 10,000 products across garden rooms, extensions, decking, fencing, roofing, rainwater, interior and exterior cladding, and much more.
Alunet Group's Brands
The acquisition of Alunet Group, which includes four innovative, fast-growing home improvement brands, further strengthens Eurocell's technical and product knowledge, providing fabricators, installers, and specifiers with unrivaled support and improved material choice. The brands include:
- Alunet Systems: An innovative aluminium systems house focused on the residential sector, with a full range of luxury window and door solutions, including bi-fold and sliding patio doors, sold under the Aluna brand.
- Comp Door: A fast-growing manufacturer of premium solid timber-core composite doors.
- JDUK: A supplier of premium sectional aluminium garage doors including sectional, side-hinged, entrance, and roller door components.
- UK Doors (Midlands): A manufacturer and fabricator of aluminium roller shutter garage doors.
CEO Comments on the Acquisition
Speaking on the acquisition of Alunet Group, Darren Waters, Chief Executive Officer at Eurocell, celebrated a significant milestone in offering customers a complete choice of home improvement products. He stated:
“Alunet Group is a great fit for Eurocell. It significantly strengthens our position in aluminium for the residential sector, enhances our composite door offering, and adds a premium range of aluminium garage doors to our portfolio of home improvement products. This gives our trade partners further products to grow their businesses and more choice for their customers.Homeowners are more savvy and knowledgeable about how they want to improve their homes than ever before, and our aim is to provide customers with the products they need to meet developing trends and market demands—whether that's for PVC-U, aluminium, or composite options.
Alunet Group has grown rapidly since its establishment in 2016 thanks to its expert team. As part of Eurocell, we will leverage its well-established product offering by expanding the routes to market through our strong positions in new build, trade fabrication, and our branch network distribution.”
Alunet Group Joins Eurocell
The acquisition of Alunet Group sees its 200-strong team of aluminium residential product and composite door specialists join Eurocell, with its Chief Executive, Steve Hudson, taking up a position on Eurocell's executive management team.
Commenting on what this means for Alunet Group customers and the decision to join Eurocell, Steve stated:
“Alunet Group has always been an agile customer-driven business, which is one of the reasons why our brands have grown so quickly. Eurocell’s vision, strategy, and values completely align with what the leadership team at Alunet Group is aiming to achieve. Becoming a part of Eurocell’s market-leading manufacturing and distribution capabilities will provide incredible opportunities for both Alunet Group and Eurocell customers. It’s a really exciting moment.”