2nd June 2021
Eurocell races to renew title sponsorship deal with Ryan Faulconbridge Racing
Eurocell, the UK’s market leading PVC-U manufacturer, distributor and recycler, has announced it will be supporting Ryan Faulconbridge Racing (RFR) for the second year running as the team speeds into the 2021 MINI Challenge.
Under a major sponsorship deal, Ryan Faulconbridge Racing will join his title partner, alongside a striking new livery design on his John Cooper Works MINI for the 2021 challenge, featuring Eurocell’s stand-out branding.
With guaranteed national television coverage from ITV, reaching over 19 million viewers, the MINI Challenge provides one of motorsport’s most addictive, action-packed atmospheres for an audience of millions.
The MINI Challenge is a support series to the British Touring Car Championship (BTCC) which is the pinnacle of British motorsport. It is one of the best-loved, most illustrious, motor racing championships in the world.
Following the success of last year’s event, the sponsorship has come at a time where building and developing relationships with its customers, old and new, is paramount, as Eurocell continues to grow its branch network across the UK.
Eurocell’s network of branches across the UK offer expert advice to Eurocell customers and access to a broad product portfolio of over 10,000 quality PVC-U options and accessories.
Eurocell will show its support for the upcoming racing talent throughout the sponsorship, being featured on the team kit and livery, including the recognisable logo, colour scheme and ‘Made and Recycled in the UK’ messaging, which can be seen on the car.
After successes in the recent Ford Fiesta Championship, the RFR team is now going into its second season in the MINI Challenge after a strong rookie season.
Ryan Faulconbridge, the 25-year-old Mansfield-born racer is heading into the forthcoming campaign looking to compete for the Graduate Honours, which is for drivers in their second full championship season.
Ryan said of the recent sponsorship deal: “I’m delighted to once again be joining the MINI grid with Eurocell’s backing and am truly grateful that they have seen the commercial benefits even in the current economic climate.
“I am also running with LUX Motorsport again, and the team have an abundance of excellent technical knowledge, to give me the best possible support.
“This year I’m very much looking forward to welcoming the fans back, and the excellent commercial benefit that comes with that. This also allows for fantastic exposure for my 2021 partners with it being the most-watched championship in the UK.”
Andy McDonnell, managing director of Eurocell added: “I’m delighted Eurocell have the opportunity to support Ryan in his second Mini Challenge season.
“Ryan is a highly valued member of the team, he puts his heart and soul into his role with the company and his racing, so we are all really excited to see what he can achieve this year.
“We look forward to enjoying the trackside action and wish him all the very best in the up-and-coming season.”
With an exciting summer of sports on the horizon, Eurocell will also be cheering on other Great British sporting teams, so be sure to follow the Eurocell social media channels to celebrate with a range of competitions.
For more information on Eurocell, or to speak to an expert member of the team, please visit www.eurocell.co.uk.