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Eurocell's Fabricator Forum Serves as a Platform for Growth

5 July 2024

'Future ready together’ was the theme of this year’s Eurocell Fabricator Forum, which was attended by over 80 Fabricators determined to grow their businesses. 

Eurocell’s message to its fabricator partners was one of unity, and that its market-leading technical expertise, innovation and vision will support fabricators with the knowledge, tools and products they need to grow.

The power of partnership and working together was highlighted throughout all the presentation sessions. With early signs of growth already visible and industry challenges beginning to ease, the potential for success is clear. 

This year’s forum was Eurocell’s biggest to date, taking place in June at Pride Park Stadium in Derby. The system house launched a number of products, initiatives and exclusive benefits for its fabricator partners as well as running through its strategic vision. 

This included the recently announced ‘Eurocell Grow’, an industry leading fabricator partner programme, to help fabricators grow their business and stand out in their markets. 

CEO, Darren Waters, who delivered a presentation on Investing for the Future at the forum, believes the event highlighted the power of collaboration and the resilience of the industry, he said; 

“It was a fantastic day and there was a real buzz and energy. The response we’ve had from partners indicates that they feel we are on the same page and all working together to drive innovation, share best practices, and ultimately support the success of our businesses and industry following a tough period.”

 

 

The forum featured several key sessions including:

  • Gary Driscoll, Sales and Commercial Director at Eurocell and host for the forum, kicking off the proceedings with a detailed snapshot of the market and shared updates from the Eurocell Technical Panel. 
  • Ian Kernaghan, Head of New Products, Design & Development at Eurocell, spoke on 'Innovation and Sustainability,' detailing upcoming sustainability initiatives.  
  • Martin Benn, Head of New Build at Eurocell, presented ‘Adapting for Tomorrow,’ discussing the changing regulatory landscape and how Eurocell is prepared to meet these challenges.
  • Sean Bunyan, Head of Commercial Operations at Eurocell, shared insights on ‘Inspirational Lifestyle Products,’ highlighting growth opportunities in Garden Rooms, EurXtensions.
  • The Marketing Team, James Bosley, Senior Marketing Manager and Kiran Slater, Marketing Manager, officially launched the new Eurocell Grow Programme for fabricators and shared the benefits on offer to Fabricators.

Nick Trueman, General Manager at fabricator, Direct Window Supplies, who attended the forum, said the event was a great chance to network; “It’s good to see industry colleagues outside the typical day-to-day, share ideas and go back with opportunities to reinvigorate the business to drive sales and growth heading towards next year.

 

Robert Waller, Southern Sales Director at Lister Windows, also felt the event provided real value to his team, he said; “It’s very important for our business to have community, to talk innovation and taking the time to get people together is absolutely key to success.”

External speakers were also in attendance at the forum and included:

  • Alex Lewis and Leon James from Renolit, who discussed upcoming colour trends.
  • Michael Butterick, Marketing Director at Saint Gobain-Glass, provided insights from the Energy House 2.0 project, featuring Eurocell Modus windows in state-of-the-art, real-world testing environments to assess thermal, air tightness, and noise reduction performance.

Gary Driscoll added: “We are ready to provide our fabricators with forward-thinking products, tools and initiatives, as our announcements demonstrated during the event. Future-ready together underpins our support for our partners and we are all excited about bringing success to our fabricators in the coming months.”

Highlights of the Eurocell Fabricator Forum event are available on this video.

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