Michael Griffiths, Managing Director at Gemini – trade supplier of Eurocell, explains the importance of strong fabricator-supplier partnerships, the role Eurocell has played in Gemini’s expansion, and the strategies the company uses to stay ahead of the curve.
Longer days and warmer weather make spring and early summer the prime time for exterior refurbishments such as window and door replacements, garden rooms and conservatories, with around a third of homeowners saying they wanted their property looking its best for summer.
And it's not just the weather that’s hopefully looking bright this summer – the economic outlook should be brightening too after a tough few years. The Bank of England base rate has eased to 4.25 per cent, while average fixed-rate mortgages have dropped to 5.18 per cent for two-year deals and 5.10 per cent for five-year terms. With inflation back at 2.6 per cent, all of this should hopefully see consumer confidence pick up and renovation budgets finally start to loosen.
Government support remains a further tailwind. Grants that boost energy efficiency – for example, ECO4, which can give qualifying households up to £14,000 toward double-glazing – continue through March 2026.
In short, the market is warming, and fabricators that are well prepared now will be best placed to catch the wave of renewed demand. For businesses like ours, being ready to capitalise means not just having the right products – but the right partnerships too. Strong, strategic collaborations will be key to navigating a new phase of market growth that we hope to see in the next 18 months.
Partnerships for Success
As a trade supplier of Eurocell products, we know how pivotal strong partnerships are with our profile house. Delivering high-quality, innovative designs is essential to customer satisfaction and business growth, so we need to offer modern solutions – from ultra-efficient windows to advanced roof systems.
But product alone isn’t enough. Equipment, training, marketing support and lead generation all matter. True collaboration lets us innovate faster, meet customer demand and stay ahead of the competition.
Gemini has worked with Eurocell for six years, supplying premium PVC-U windows and doors, conservatories, roof systems, and French and patio doors. Alongside a broad product range, Eurocell has supported our expansion with state-of-the-art machinery that drives productivity, an on-call account engineer for training and technical support, and a hands-on account manager who helps with everything from day-to-day queries to long-term planning. Their social-media team is boosting our online presence, while Eurocell’s leadership in quality and recycling reinforces our own sustainability story too.
Growth Strategies
Founded as a family firm 40 years ago, Gemini has thrived by staying flexible as customer tastes evolve. Today our priority is growth – expanding market share and bringing high-performance solutions to more of our installers.
- Modus manufacturing licence: We’ve just received the green light to fabricate Eurocell’s Modus range – windows and doors that achieve U-values as low as 0.8 W/m²K. Their energy performance can cut customers’ glazing costs by up to 27% and reduce labour by 8%, giving us a genuine competitive edge.
- Strategic relocation: Moving to a larger site beside a Eurocell Branch lets us manufacture Modus, broaden our aluminium offer and stock the full Eurocell window and door portfolio. A new showroom opening this summer will give customers convenient access to the whole range.
- Digital upgrade: We’ve invested in a brand-new website launched this spring, making it easier for trade customers to browse products, download technical information and request quotes 24/7.
A few years ago, we sold the retail arm of the business to focus on trade, but our retail experience still informs the consumer-insights we share with installers every day.
What Will the Future Look Like?
We’ve extended our partnership with Eurocell for another three years to keep innovation flowing. The extra floorspace means we can scale production and explore future launches – the aluminium Iconiq roof lantern is high on our wish list to add to our range next.
Our target is 20% growth in 2025 versus last year, driven by the new Modus range running alongside our established Eurocell Logik line and an expanded aluminium offer.
Eurocell recently held a celebration event at our new site in mid-June to mark the next phase of our journey. With stronger economic tailwinds, a refreshed digital presence and an even closer Eurocell partnership, Gemini is now ready to seize the opportunities that will hopefully come with an improved market through 2025 and into 2026.
