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Why there’s still a place for trade counters in the digital age

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23rd January 2019

Whether we like it or not, technology has changed our lives. Whether you’re taking public transport or even just walking down the street, the majority of people will be glued to their smartphones. Very few people now find love the old-fashioned way either, with dating apps such as Tinder taking over the world. But it’s not just our personal lives that have been affected by technology and it’s now more important than ever for your business to have an online presence. Thanks to technology, it’s also possible for you to buy all the tools and products you need for a job online. Despite this, many tradespeople are still choosing to go in store to trade counters. This is because, whilst there are many benefits of buying online, there are still a number of reasons to use trade counters, even in this modern-day digital age. We’ve outlined some of the top reasons to go in store below:

Expertise of staff

One thing that you get from visiting a trade counter that can’t be replicated online is the expertise of the trade counter staff. Whilst you’ll often know the exact products or tools you need for the job, there will be times when you need advice on the performance or quality of a particular product. Having an expert in front of you that can immediately answer any technical questions you may have can help ensure you pick up the right products or materials for the job. Rather than wasting time online searching for the right products, you can pop into a trade counter, explain to the staff what the job is and what products you need and they will then able to advise you on the best products for the job. At our Eurocell branches across the UK, our expert staff are always on hand with advice on choosing the right products for the job - whatever the job. Eurocell Champion, Chris Smith of HomeBright, said: “The staff at Eurocell trade counters are great. They’ll help you, give you advice and they’re always there to offer support.”

Real life interaction

One of the big problems with the advancement of technology is the lack of face-to-face communication we now have. As technology continues to dominate face-to-face conversation in many areas of our lives, it’s important to interact with people in person and have real conversations wherever possible. This is especially the case if you’re a sole trader and spend a lot of the working day alone. Popping in to a trade counter may seem like extra effort sometimes, but interacting with staff and other tradespeople in store can give you a real lift and help to break up your day.

Peace of mind

Visiting a trade counter gives you the benefit of being able to view and get a feel for products and tools in real life. This helps to give you peace of mind when choosing products to complete the job as you can make sure the products selected are exactly what you need. In store, you can also pick up brochures, samples and product details offering additional information to help you choose the right products for your project. If you’re not 100% sure of the product you need, sometimes it’s just easier to go into a trade counter and actually have a look and feel for what’s on offer.

You can pick the products up there and then

An extra benefit of visiting a trade counter instead of purchasing online is that you don’t have to wait for delivery. You can simply pop into store, choose the product or tool that you need and walk away with it there and then. This means you can pick the exact product that you need in the morning, ready to install that day. When it comes to Eurocell trade counters, you don’t have to worry about us running out of stock either. No matter which branch you visit, you can be certain we’ll have what you’re looking for in a permanent stock of over 10,000 top quality UPVC products and accessories. All available to take away with you that day.


Often, trade counters will hold exclusive offers that aren’t available online. These may be anything from discounts, cash back schemes, or even just a freebie or bacon sandwich in store. Visiting trade counters allows you to take advantage of these offers, resulting in more money in your back pocket. If you aren’t able to visit your trade counter regularly, make sure you follow your favourite merchants on Twitter as offers will likely be advertised on there. You can find us at www.twitter.com/eurocellplc.

You’re never far from a trade counter

Wherever your work takes you, you won’t be far from a trade counter. At Eurocell, we have 200+ branches across the country, so you'll always be close to our expert advice and huge range of products. In fact, Chris said: “Eurocell trade counters are convenient, local – situated everywhere and anywhere!” It’s easy to call in and see us wherever your work takes you.
You can search for your nearest Eurocell trade counter branch here: https://www.eurocell.co.uk/branch-finder or call your local branch direct on 08000 77 88 88.