Business Bonanza For Equinox’s Select Few
6 September 2017
Eurocell has launched a pioneering industry initiative in Select – the sector’s first comprehensive solid conservatory roof approved installer scheme. Designed to give scheme members a competitive edge and boost business, Eurocell Select will seek to address homeowners’ fears about product and workmanship quality, encouraging them to engage approved companies to carry out work.
Built upon the company’s leading Equinox solid conservatory roof range, Eurocell Select is being operated in partnership with certification body, CERTASS, and is the first independently audited and accredited scheme for solid roof installations.
The scheme features a two-year workmanship (installation) warranty, an alternative dispute resolution service (ADR) with no annual fees and low per case fee (from £35 per party) and a comprehensive marketing support package.
Membership will be limited to 150 companies during the introductory period, so it will be a race against time for professional installers seeking to grow sales and profit to sign up on a ‘first come, first served’ basis. Those ‘early adopters’ will get free entry to the scheme, discounted CERTASS accreditation and a significant Eurocell contribution to the first year’s subscriptions.
Entrance to the scheme includes typical ‘professionalism criteria’, such as meeting the terms set out in competent persons and quality assured installer schemes; and installing Equinox, in compliance with Eurocell specifications. Head of Marketing, Chris Coxon, believes Eurocell Select will prove attractive for both the trade and the consumer: “Traditionally finding suppliers for home improvements has always been a headache for homeowners. Concerns over reliability, quality of work and cowboys all add to the stress. Eurocell Select will give them greater confidence in their choice. For the participating installer, the scheme provides a competitive edge over rivals and, crucially, more sales and profit opportunities. For example, last year we referred over 2000 leads to our Equinox installers and for Eurocell Select we are targeting a £100,000 investment in lead generation”.
He continues, “The conservatory market has changed. Once homeowners were prepared to invest five figure sums in a garden room for occasional use. Now they want to maximise their plots with a room they can use 24/7, 365 days a year. The result? A burgeoning conservatory roof replacement market. With around four million conservatories already covering Britain, this means plenty of opportunity for Eurocell Select members”.
Jason Clemmit, Managing Director of Certass, added ‘We are delighted to be working with a top industry player in Eurocell. Our new solid conservatory roof warranty is the first of its kind, which will help raise standards in this new, fast growing sector’.
For more details about Eurocell Select call 0300 333 6525.