Raising awareness of the importance of home security
Eurocell supports this year’s National Home Security Month campaign to showcase its range of security hardware solutions
Eurocell, a leading provider of high-quality PVC-U building products, will once again be supporting this year’s National Home Security Month campaign, running throughout October.
An awareness campaign designed to highlight the importance of protecting homes as the autumn arrives, National Home Security Month (NHSM), from home security experts, Yale, runs throughout the month of October, a particularly prevalent time for burglary rates to increase in the UK.
With the days getting shorter and darker nights approaching, this gives opportunists the chance to move around undetected, under the cover of darkness. And with recent statistics from Aviva Insurance revealing that 55% of burglaries occur when it’s dark1, the autumn signals a prime time for burglary attacks, something homeowners will become aware of with the various activity occurring throughout this year’s NHSM campaign.
With consumer awareness around home security being heightened around this time due to the promotion of the campaign, it can be expected that the demand for security hardware solutions and installation services for these products will also increase alongside this.
And with a demand for high quality security solutions comes an opportunity for trade professionals to maximise their profits during the quarter, by recommending security upgrades to their customers.
Windows are a particularly prevalent area for burglars to enter a home, making it a perfect recommendation for a home security upgrade this autumn. Recent statistics from Eco Experts revealed that 29% of UK burglaries occur when the culprit enters through a window2, so it’s essential that homeowners ensure these entry points are covered by high security products.
At Eurocell, our windows are designed with security in mind. Our range of windows and window hardware come, as standard, with locking handles rigorously tested to British Standard BS6375 Part 2. This seal of approval ensures the trade is offering a heightened level of security to its customers, providing security against a range of attacks.
What’s more, all Eurocell Home’s windows are internally beaded, which ensures that the glass cannot be removed from the outside by any intruders, allowing them to gain access to your home when you’re not around.
Trade professionals recommending a window upgrade to their customers this autumn can not only ensure they are providing the highest security window hardware available, but also look to reap the benefits from increased sales during the season. Whether it’s updating the complete window, or a simple upgrade to the door locks, handles or hinge guards, there are plenty of opportunities to maximise on sales throughout the National Home Security Month campaign.
And it’s important not to forget that door security also offers a significant level of protection for a property. Figures from the ONS suggest that 76% of household burglaries in England and Wales occurred when the culprit accessed the home through a door3, so homeowners should be looking to invest in high security cylinders, door handles and door designs to offer a first line of defence for their home.
At Eurocell, our range of composite doors have been designed to meet the highest security standards, including PAS24 accreditation. This seal of approval provides reassurance for homeowners that their property will be securely protected if they should be the target of an opportunistic attack.
Trade professionals can recommend 3-Star Cylinder products, which come as standard with Eurocell’s range of doors, offering the maximum level of security for locking systems and protecting against a range of known cylinder attacks including anti-pick, anti-bump, anti-drill and anti-snap.
Other suitable products to promote as we approach the colder, autumn winter months include door locks, handles and hinges, helping to provide a high level of protection across the complete door set and secure a door against a variety of attacks.
To really maximise on sales during the season, installers can also look to recommend a door upgrade. After years of wear and tear, some doors can become less secure, easily being targeted by opportunists, so it can be a great, profitable, suggestion to recommend a new, sturdy composite or PVC-U door.
Both Eurocell’s composite and PVC-U doors are high performing when it comes to protecting homes, both offering a suitable level of protection for your property.
So, to ensure you’re really making the most out of this season, it’s important to understand the range of window, window security hardware, door designs and door hardware available to recommend to your customers this season. When trusting in Eurocell, you can provide your customers with the ultimate peace of mind, whilst knowing that you’ve provided the highest security products available on the market.
And with 3000 products available both online and across our 210+ branches nationwide, you’ll be able to easily get your hands on all your security hardware needs from a convenient location, in no time at all.
To find out more about Eurocell and this year’s National Home Security Month campaign, please visit www.eurocell.co.uk.
2Eco Experts, 2020
3Office of National Statistics, 2020