What makes Power Up different?
We believe hard work should come with great rewards. That’s why we’ve designed an exclusive, trade-only loyalty scheme packed with benefits, right from the moment you join. Power Up is only available to Eurocell customers with a trade account, giving you even more value beyond Eurocell trade discounts. Don't have a trade account?
Sign up for a Trade Account
Member Discounts
As a Power Up member, you unlock generous savings on top brands across retail, hospitality, leisure, tech, and entertainment.
Whether it’s a weekend getaway, a big night in, or the latest gadgets, you could save hundreds on the things you love—just for signing up to Power Up.
Everyday Points
Every time you shop, you earn. Whether you’re grabbing everyday essentials or gearing up for a major project, your points add up automatically—online and in-branch.
Redeem your points on a huge range of top brands in the Power Up shop. The more you buy, the more you benefit—it’s that simple.
Power Up Points
Get boosted rewards when you engage with special promotions. From seasonal offers to exclusive challenges, these points help you reach even bigger benefits, faster.
Power Up has been a great addition to my business. I’m earning points on the materials I’d be buying anyway, and the bonus campaigns have helped me save even more. The discounts on everyday brands are a nice extra too—I've already made good use of them. It’s straightforward, and the rewards add up quickly.
Get Discounts on Top Brands
Unlock generous savings on top brands across retail, hospitality, leisure, tech and entertainment
Earn Big With Power Up
Register to earn points on every shop
To sign up click the button below, enter your Trade Account Number and registered Email Address. Don't have a trade account? Fill in our form and a member of our team will be in touch.