Profiles Price Increases
Price increases 2022
Price increases PVC, aluminium, and steel from 1st February 2022.
We wanted to write to you as early as possible, to provide details of price increases and changes to the PVC surcharges for 2022, as well as increases in steel and aluminium. All the changes below will be from 1st February.
1. PVC Products
Implementation of a further surcharge of 7% on PVC profiles from the 11th April – total surcharge 22%
It is unfortunate that we are having to write to you to inform of more price increases, although we doubt that it will be a surprise that the recent surge in oil and gas prices are feeding into the resin market.
The volatility of the market and the speed plus scale of the change has blindsided everyone but our major resin supplier is implementing surcharges and rises from this Monday and then reviewing on a weekly basis.
We are seeing huge rises in all our raw material costs but are trying to ride those out but large rises in resin costs simply have to be shared.
Over the last year, Europe ( including the UK ) has gone from being one of the lowest price markets for resin to one of the most expensive and this is starting to attract a lot of imports. As the import levels grow and demand falters due to cost inflation, over-capacity will force pricing to reduce but probably not until Qtr. 3.
In the meantime, we have no choice but to accept an increase from the resin houses and will be passing on 7% by way of a surcharge from Monday 11th April. This is on PVC only (including conservatory and ancillaries - but excluding Cavalok products). To try and give you a level of stability, our intention is to review this on a monthly rather than a weekly basis. We will do everything we can to mitigate these surcharges.
The price increase and surcharge are to be applied to the following ranges: Logik, Modus, Charisma VS, Syncro patio, Aspect bi-fold, Composite door frame, Thermal inserts, PVC associated with conservatory roofs, and Skypod.
A price increase of 6% on existing prices from 1st February across the whole range.
A price increase of 8.5% from 1st February. The prices Eurocell pays are being increased from 1st January, so we are absorbing this increase for a month, to line up the overall increase with the PVC changes. List prices will be increased, with discounts staying the same. Any net prices on the system will be increased 8.5%.
We have seen the most significant increase in aluminium, reflecting much higher costs for Q1 2022 compared to Spring 2021, when we locked in most of this year’s material. The billet conversion premium (the price our converters pay smelters for aluminium bars that make our product) has risen significantly, reflecting strong demand, rising energy and freight costs, and anti-dumping tariffs.
We recognise what an impact this is likely to have on the costs of roofs, so we are splitting the aluminium increases as follows:
- Delay the implementation of the increase to 1st February 2022 for all aluminium, although Eurocell is incurring the higher costs from 1st January.
- Aluminium for window and door ranges will go up by 45% from 1st February. Although this is a high number, the impact on finished windows/doors is relatively low.
- Increase aluminium prices for roofing products (conservatory roofs, Skypod, and Equinox) by 25% from 1st February. We have delayed the implementation, as for many fabricators, the date for fitting roofs is March / April, which will leave them exposed. Furthermore, we have reduced the overall increase to take some of the impacts off the finished roof cost.
Our aluminium suppliers will not commit to prices for Q2 2022. As such, we will write to you again in mid-February to confirm pricing levels from 1st April 2022.
5. Roof kits
The POA quotes for conservatory roofs and the pricing matrices for Skypod and Equinox will be updated to take account of the aluminium, PVC, and steel increases as well as other products. The aluminium increase within the price will be 25%, alongside the bar length products from 1st February.
Please be mindful that quotes are for acceptance for 28 days. If your customers will be taking the roofs in a number of months' time, then you will need to factor in the increases.
Studioglide increases will be as follows from 1st February: Aluminium 35%, Hardware 8%, Ancillaries 10%
In summary, we wanted to provide advance notice of the steel and aluminium increases, so you have 2 months to prepare. By delaying the implementation and not passing on the full aluminium increase on roofing products, we hope that we have demonstrated that we are looking to work with our customers to absorb some of the increases.