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14th December 2020

Discontinuing through cream in specific ranges


We are writing to you to inform your that we are looking to discontinue the through-cream (Reference 370) in ranges detailed below from the start of 2021. Sales have continued to fall over recent years and you can see by the total meterage that has been sold this year, that the market demand has all but ebbed away.

We will carry residual stocks for remakes and may balance stocks by running a few lines.

Foil option – we do stock a smooth foil that matches the through cream 370, so if any remakes are needed once stocks are exhausted, then we can provide a foil on both faces alternative but obviously the rebate / base colour will be white.

Sprays are also available for mouldings / end caps.

Please note that we will continue to produce Logik chamfered, Ovolo and Common ranges in the through cream.

•Modus – this is mainly for one house builder that has now moved to a foiled product instead

The meterage shown above are for all sales in the whole product family. When we run production, we usually like to an optimal batch of a stillages for profile or in the case of trims several hundreds of meters. With the volumes shown above, running product is highly inefficient and takes away valuable production time for the standard white products. As an example, in the case of one of the composite door frames (EWS032) we have sold 63.6m this year (5.3m lengths), enough to make 12 doors.

The number of customers that will be affected by this change is relatively low 2 on Charisma, 4 on Modus and composite doors and 14 on conservatory roofs.

Your sales contact will be in touch to discuss current stock levels and your immediate needs in the new year.

Just to repeat the point that we will continue to run the Logik range in through cream. Sales have fallen from over £1m 5 years ago to around £350,000 this year if we adjust for the loss of 10 weeks sales during lock down. The sales split is 60% Ovolo and 40% chamfered.

I hope you understand the reasons behind Eurocell making these changes and we will work with individual customers through the transition.

Yours sincerely

Ian Kemp
Sales Director
Eurocell Profiles ltd
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