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Refurbishing 7,600 Homes in Grimsby with Eurocell Roofline Products

22 December 2015

A partnership with Wates Living Space saw our range used in a £40m investment by housing provider Shoreline.

When Wates Living Space was tasked with refurbishing more than 7,600 Grimsby homes as part of Shoreline’s £40m maintenance programme, it needed high quality roofing products supplied quickly, reliably, cost effectively – and with excellent customer service guaranteed.

Eurocell Building Plastics was the natural choice.

The deal built on Wates’s existing national supply agreement with Eurocell and a productive working relationship that stretched back many years.

“This project for Shoreline Housing Partnership in Grimsby continues our very successful partnership with Eurocell,” said Mick Holling, interim regional managing director for Wates Living Space. “Eurocell branches offer an unbeatable range of high quality products and we are always confident that they provide Wates, and ultimately our client, with excellent value for money.”

Wates knew Eurocell’s Grimsby branch could supply roofline products in plot lots, often delivered directly to individual property addresses. The combination of its existing trust in Eurocell, plus the ability to receive regular deliveries and therefore hold less stock on site (which reduced the potential for damage or loss), helped Wates to quickly confirm its decision.

As part of the maintenance programme, Eurocell supplied fascia boards, soffits boards, finishing trims, and all associated accessories.

“The Grimsby Shoreline planned maintenance programme is a huge project that will extend over a number of years,” said Gary Driscoll, head of business development at Eurocell. “Eurocell now has a branch in all areas of the UK and we would be delighted to talk to other housing providers and their nominated contractors about how we can help them. We are delighted that our roofline products are helping deliver a vision for better housing in Grimsby.”

All Eurocell’s roofline products are manufactured in a BS EN ISO 9001:2008 quality-assessed facility.


Eurocell operates more than 215 branches nationwide and offers more than 4,000 high quality building plastics products, many of which are manufactured at its Derbyshire headquarters.


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