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Eurocell Appoints New Director To Spearhead People First Strategy

19 February 2024

The home improvement specialist, Eurocell, has appointed Cat Hambleton-Gray as its People Director to drive forward the company's People First strategy.

Cat joins Eurocell with 27 years of experience in people and HR roles across several businesses. Including retail, hospitality & the veterinary industry. She has led a number of long-term strategic cultural changes, employee engagement, talent management and wellbeing projects. 

She joins Eurocell as it embarks on a new vision for its people strategy, with four pillars at its core. These are talent development, employee value proposition, engagement and health and safety. Eurocell has also updated its values and communicated a new purpose across the business. 

Headquartered in Alfreton, Derbyshire, Eurocell has more than 200 trade branches and employs more than 2,000 people in the UK. It offers the widest range of products for home renovations and new build projects under a single brand with more than 10,000 products including PVC-U windows and doors, conservatory replacements, garden rooms, decking and roofline solutions


Cat Hambleton-Gray, People Director at Eurocell, said:

“Employee engagement is critical to Eurocell and embedding our new purpose and values will be key this year. We will review our engagement cycle and be considering how we can enhance this and especially how we can be “always listening” to our colleagues’ views and ideas. 

“Another key focus area will be wellbeing. We already offer a number of brilliant wellbeing benefits and our intention is to create a full wellbeing strategy which is relevant for our colleagues and will increase awareness and understanding of all elements of wellbeing. This in turn will support our colleagues to build resilience and be a support network for each other.”

A focal point for Eurocell in 2024 is the Internal Communications Framework, building on the groundwork laid in the previous year to connect colleagues across diverse locations with the company's purpose and values. 


Darren Waters, CEO at Eurocell, added:

“Cat's wealth of experience in learning & development and HR roles makes her a great strategic leader for Eurocell. People First is a key part of our future Eurocell strategy and Cat’s approach perfectly complements our vision of a workplace where employees thrive and contribute meaningfully.”