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New Eurocell Branch Tackles Rugby

13 July 2015

Eurocell has accelerated the rate of new branch openings with Rugby becoming the third in as many weeks to join the 135-plus national network.

“We have opened three new branches in the last month alone,” said Gary Horobin, Eurocell Regional Manager for the Central region. “Being able to buy direct from the manufacturer makes our branches a compelling proposition for customers wherever they are in the country.”

Eurocell has responded to this customer demand by investing in more new branch openings where it didn’t currently have close-proximity coverage. Rugby is a good example of how this strategy directly benefits busy trade people looking for easy access to a full range of essential building plastics products.

Previously, customers in Rugby had to drive to the Eurocell branch in Coventry or Leamington Spa, which could have taken a considerable time. Opening a new branch in Rugby, which is equidistance between these two branches therefore made it much more convenient for customers in the town.

Eurocell opens UPVC branch in RugbyAs a result, installers and DIY’ers in Rugby now have access to over 4,000 high quality building plastics products right on their doorstep!

“We know that busy installers need ready access to products when they are working on site,” added Gary. “That made opening a new branch in Rugby a relatively easy decision because we knew it would directly benefit our customers.”

Creating a 135-plus national network means that more installers are now within only a short distance of a Eurocell branch. Achieving national coverage means that installers can source exactly the same product irrespective of where their site is. Aside from the convenience factor, working with a product that they know and trust means installation on site is quicker and easier, compared to working with different products from different suppliers.

As with all Eurocell branches, Rugby offers over 4,000 high quality building plastics products that have been developed specifically for the trade. Because many of these are manufactured by Eurocell at its Derbyshire headquarters, customers still gain all the benefits of buying direct.

Each Eurocell branch offers an unbeatable level of product choice that extends from the roof all the way through to underground drainage and everything in between. That includes fascia and soffits, windows, bi-fold doors, tiled roofs, skylights, composite doors, sealants and most other items needed by busy installers.

More customers are using Eurocell branches because of the exemplary service proposition, too, which includes a choice of next day delivery direct to site on all orders over £100 (ex vat). Alternatively customers can visit the trade counter in any branch to order products from stock.

Gary Horobin concluded; “We’ve worked hard on our product, service and value proposition, and it is clear to see the results at our new branch in Rugby. We must be doing something right as we’ve had a record number of customers through the door in the first few weeks of trading.”

To try this market-beating formula for yourself, visit the Rugby branch at:
Unit 71
Somers Road Industrial Estate
CV22 7DG.

Alternatively, call: 01788 579184 or email: rugby@eurocell.co.uk

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